MOSCOW, Sep 11 (PRIME) -- Sales of Apple’s new iPhone will start in Russia on September 20, like in more than 30 other countries, but preorders will open a week later, on September 18, spokespeople for big retailers told PRIME late Tuesday.
Apple unveiled three new smartphones: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, which all have a longer battery life and improved computing and graphic capacities, among other features.
According to Apple’s website, the price of the iPhone 11 will start from 59,990 rubles, of the iPhone 11 Pro from 89,990 rubles, and of the iPhone 11 Pro Max from 99,990 rubles. The most expensive model is of the iPhone 11 Pro Max with 512 GB of memory with a price tag of 131,990 rubles.
A spokesperson for M.Video-Eldorado Group said, “As an official partner of Apple in Russia and the biggest seller of smartphones of the brand, M.Video-Eldorado Group will start sales of the latest models simultaneously with the official start of sales in Russia in the first wave, from September 20, and pre-orders will start along with Apple’s office in Russia (on September 18).”
Svyaznoy will also offer the phones on the same dates, retailer’s Vice President of sales David Borzilov said.
M.Video-Eldorado saw a high demand for Apple’s new phones last year. “This year we also expect high interest to new smartphones from Apple,” the spokesperson said.
“Apple smartphones still hold leading positions in the premium segment of devices costing over 45,000 rubles both in money and in units. On the whole, the brand is among the top three key players in sales in cash.”
The iPhone XR was the bestseller in 2019 on the market and in stores of M.Video and Eldorado.
(65.4393 rubles – U.S. $1)