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Source: ChinaТs JD.com may start delivering goods to X5 stores

MOSCOW, Jul 2 (PRIME) -- Chinese company JD.com is negotiating delivery of its goods to pick-up points in stores of RussiaТs X5 Retail Group, which manages large grocery chains Pyaterochka, Perekrestok, and Karusel, a source on the Russian retail market said on Monday.

УThe talks are well under way. A meeting on the matter took place last week,Ф the source said.

Windows of some Pyaterochka stores now have posters with goods from JD.com, and they are placed under joint marketing activities to promote products from the floor among the storeТs visitors.

УSuch a promotion of goods could be very effective in view of a significant flow of buyers to stores of X5, or some 11 million people per day,Ф the source said.

A spokesperson for X5 Retail Group said the company is working on infrastructure to deliver online purchases from the Internet stores and marketplaces to the automated points of collection, which could be located in the retailerТs stores.

УWeТre discussing the project will all the largest Russian and foreign Internet retailers and marketplaces dealing primarily in non-food,Ф the spokesperson said.

End

02.07.2018 16:36
 
 
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