INTERVIEW: Vivo wants to get 7% of Russian market until 2019 - Consumer Goods & Retail - PRIME Business News Agency - All News Politics Economy Business Wire Financial Wire Oil Gas Chemical Industry Power Industry Metals Mining Pulp Paper Agro Commodities Transport Automobile Construction Real Estate Telecommunications Engineering Hi-Tech Consumer Goods Retail Calendar Our Features Interviews Opinions Press Releases

INTERVIEW: Vivo wants to get 7% of Russian market until 2019

MOSCOW, Dec 25 (PRIME) -- Large Chinese smartphone maker Vivo intends to gain 5Ц7% of the Russian market, which it entered earlier in December, by the end of 2018, CEO of Vivo in Russia Liao Lusia told PRIME in an interview.

УNow Russia is a key market for us apart from China. We take into consideration requirements of Russian users and respect them in planning a product range. Russia, as one of the biggest world markets, is of a much interest for us,Ф Lusia said.

The country, where Vivo offered for sale its flagship smartphones V7 and V7+ on December 16, has become the first European market for the Chinese manufacturer,that has experience in selling its devices in China, India and countries of the South-Eastern Asia.

Vivo targets the middle high price range or 20,000Ц25,000 rubles. Vivo cooperates with large local retail chains, including M.Video, Eldorado, and Know-How, the executive said.

Vivo may consider opening its own stores and production facilities in Russia, if it finds it efficient. Currently the smartphones are manufactured in China, India, and Indonesia.

УWhen entering new markets, we study the business from various angles, and a decision to launch a manufacturing line in another country depends on many factors, including financial efficiency. If we see that it is a business-effective step, weТll return the matter,Ф the executive said.

Vivo will also open its own service centers on the basis of companies-partners and a hotline.

УSpeaking about the Russian market, itТs necessary to point out that Russians are among the most advanced smartphone users in the world. They are interested in new gadgets and brands,Ф Lusia said, adding that Russians appreciate usability, reliability, and versatility, the executive said.

According to M.Video, the countryТs smartphone market swelled 15.6% on the year to 259 billion rubles in JanuaryЦSeptember and added 10% to more than 20 million in units

(58.3152 rubles Ц U.S. $1)


25.12.2017 13:00
Share |
To report an error select text and press Ctrl+Enter
Central Bank Official Rate
1W 1M 1Y
EUR 75.3241 -0.2451 20 oct
USD 65.8140 +0.0902 20 oct
Stock Market Indices
1D 1W 1M 1Y
rtsi 1126.97 -1.16 18:50 19 oct
micex 2344.79 -1.42 18:50 19 oct
Stock Quotes in RUR
1D 1W 1M 1Y
gazp 161.32 +0.71 18:49 19 oct
lkoh 4693.00 -0.03 18:49 19 oct
rosn 467.00 +0.09 18:49 19 oct
sber 183.80 -3.77 18:49 19 oct
MICEX Ruble Trading
1D 1W 1M 1Y
EURTD 75.5300 -0.1650 14:59 19 oct
USDTD 65.5700 -0.0300 17:44 19 oct